Marketing News

Physicians Formula Comes to Aid of Beauty Enthusiasts at California Pop-Up

The drugstore favorite brand toured the Golden State in its ‘glambulance’ with ‘glamergency’ kits for over 2,000 visitors and influencers.

Santa Monica, California’s 3rd Street Promenade needed a glambulance last Sunday. And Physicians Formula came to its aid.

While there weren’t actual sirens, a hullabaloo ensued with over 2,000 beauty enthusiasts, many of whom needed makeovers and “glam-ergency” kits from the drugstore brand favorite.

The Glambulance doubled as a beauty station and mobile glam experience on a tour through The Golden State offering complimentary beauty touch-ups; consultations with dermatology experts; and glam-ergency kits packed with brand favorites including Butter Glow bronzing serum, liquid highlighter and more.

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